Pepsi has plans to launch a new mysterious soda drink called “1893” according to a report in AdAge.
Advertisment
Story continues below
The company has already got a trademark for the beverage and a company spokesperson confirmed the future launce of 1893 to AdAge, but provided no other details.
AdAge suspects the new 1893 brand is a reference to the birth year of a predecessor to Pepsi-Cola known as “Brad’s Drink.”
In 1893, Caleb Bradham invented the recipe for Brad’s Drink, the soda drink we know today as Pepsi-Cola.
PepsiCo filed for the trademark in August. You can see a copy of those Trademark documents below.
Per AdAge:
The launch of 1893 comes as Pepsi and other soda marketers deal with a long-term decline in soda consumption.