As election crunch time approaches, Doritos is releasing new limited-edition bags in partnership with Rock the Vote in an effort to engage and mobilize young people to register to vote and participate in elections.
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As part of the Boldest Choice campaign, Doritos is introducing limited-edition Doritos bags created especially for young Americans not registered to vote. It has no taste, no crunch and no chips to illustrate that, if young people don’t make a choice, they don’t get a choice.
Starting September 27, National Voter Registration Day, fans can order a bag of “No Choice” Doritos by visiting Doritos Red vs Blue and send them to anyone they know who is not registered to vote.
Doritos hopes the bag will encourage young people to make the boldest choice – registering to vote online and then going out and making a choice by casting a vote November 8.
Image – Doritos