Kellogg’s thinks outside the cereal box with its new “Whatever Froots Your Loops” campaign featuring limited-edition gear and accessories.
To bring the campaign to life, Froot Loops teamed up with Neff Headwear, Timbuk2 and the State Bicycle Co., for collaborations that the brand plans to launch throughout the summer.
Froot Loops just kicked off the new campaign with the launch of Neff + Froot Loops Toucan Sam Shades, designed by Shaun Neff – founder of Los Angeles-based streetwear brand Neff Headwear.
Froot Loops Toucan Sam Shades Kit
The Froot Loops Toucan Sam Shades kit comes in a custom storage case designed like a mini cereal box and features interchangeable faceplates and arms that allow for up to 80 diferent design combinations.
Limited to just 400 pairs, you can pick up a kit for $40, exclusively at Neff Headwear and at the Kellogg’s NYC storefront in New York City.
As a part of its new “Whatever Froots Your Loops” campaign, Froot Loops will also team up with the Timbuk2 brand and design team Alexis de Coninck and Michelle Nadeau, and State Bicycle Co. co-founders Mehdi Farsi, Reza Farsi and Eric Ferguson for more collaborations throughout summer 2017.
Images – Kellogg’s