TGI Fridays looks to appeal to health-conscious fans with the soft launch of the plant-based Beyond Burger at participating locations in the greater Boston area.
As part of TGI Fridays’ partnership with Beyond Meat, The Beyond Burger will be featured on the menu as an eight-week test item. The 6-oz plant-based patty (2-oz more than the brand’s standard beef patty) will also be offered as a substitution option for any existing Burger Bar menu item.
The Beyond Burger is touted as being the first-ever plant-based burger to satisfy like a traditional beef burger, but with 20g of protein and no GMOs, soy or gluten.
TGI Fridays said it expects to rollout The Beyond Burger nationwide in early 2018. In the meantime, fans in Dartmouth, Mansfield, Attleboro, Providence, Seekonk and Taunton will be able to find The Beyond Burger at their local TGI Fridays through October 2017.
Image – TGI Fridays