You’d tend to believe that a major pizza franchise would want to ensure the word pizza remains clearly associated with the brand. Welcome to 2015. CiCi’s Pizza has undergone a major image makeover, and that makeover includes a new name that doesn’t include nomenclature “Pizza.”
CiCi’s Pizza is now – Cicis – with the new motto: “Beyond Pizza.” You see, Cicis wants you to know that they offer more than just pizza. Cicis also serves up pasta, salads, soups, desserts and a fun gameroom experience.
As part of the rebranding, the company is also rolling out a new restaurant prototype design. Cicis plans to open its new fully redesigned restaurant in the second quarter of 2016.
Cicis also unveiled the company’s new logo along with a totally rebuilt website, which features the new brand identity.
The new logo is comprised of unique shapes of various colors converging around a central point, representing variety, as well as individuals coming together.
It we didn’t know any better, the Chew Boom crew would think those unique shapes of various colors converging around a central point in the new logo were slices of pizza. But they say hungry food journalists hallucinate a lot, and we are admittedly VERY hungry.