CiCi’s Pizza has a new name and it doesn’t include pizza

CICIS formerly known as CiCi's Pizza
CICIS formerly known as CiCi's Pizza

You’d tend to believe that a major pizza franchise would want to ensure the word pizza remains clearly associated with the brand. Welcome to 2015. CiCi’s Pizza has undergone a major image makeover, and that makeover includes a new name that doesn’t include nomenclature “Pizza.”

CiCi’s Pizza is now – Cicis – with the new motto: “Beyond Pizza.” You see, Cicis wants you to know that they offer more than just pizza. Cicis also serves up pasta, salads, soups, desserts and a fun gameroom experience.

As part of the rebranding, the company is also rolling out a new restaurant prototype design. Cicis plans to open its new fully redesigned restaurant in the second quarter of 2016.

New CICIS Logo
New CICIS Logo

Cicis also unveiled the company’s new logo along with a totally rebuilt website, which features the new brand identity.

The new logo is comprised of unique shapes of various colors converging around a central point, representing variety, as well as individuals coming together.

It we didn’t know any better, the Chew Boom crew would think those unique shapes of various colors converging around a central point in the new logo were slices of pizza. But they say hungry food journalists hallucinate a lot, and we are admittedly VERY hungry.

About Bob Miller 3586 Articles
Just another food journalist chewing his way through the fat in the endless search for the tender meat close to the bone.