Pepsi launching new soda called ‘1893’

Pepsi 1893 Coming Soon

Pepsi has plans to launch a new mysterious soda drink called “1893” according to a report in AdAge.

The company has already got a trademark for the beverage and a company spokesperson confirmed the future launce of 1893 to AdAge, but provided no other details.

AdAge suspects the new 1893 brand is a reference to the birth year of a predecessor to Pepsi-Cola known as “Brad’s Drink.”

In 1893, Caleb Bradham invented the recipe for Brad’s Drink, the soda drink we know today as Pepsi-Cola.

PepsiCo filed for the trademark in August. You can see a copy of those Trademark documents below.

1893 From the makers of Pepsi-Cola
1893 From the makers of Pepsi-Cola

Per AdAge:

The launch of 1893 comes as Pepsi and other soda marketers deal with a long-term decline in soda consumption.

About Bob Miller 3150 Articles
Just another food journalist chewing his way through the fat in the endless search for the tender meat close to the bone.