Urban Outfitters getting its slice of the pizza market

Urban Outfitters buys Pizzeria Vetri
Urban Outfitters buys Pizzeria Vetri

Does Urban Outfitters have an identity issue? Only asking because today the speciality clothing company said it was getting into the pizza business.


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On Monday, the retailer announced the acquisition of Philadelphia’s Vetri Family group of restaurants, including the Pizzeria Vetri chain.

No branding or logo modifications are planned, and no employee moves are expected, according to Philly.com.

Urban Outfitters is expected to integrate the restaurants next to its clothing stores.

The next time you’re shopping for the latest in urban fashion, just be careful not to get any pizza sauce on the merchandise.