McDonald’s is going full tilt into the lucrative coffee business in Canada with the launch of stand-alone McCafes. The first McCafe in Canada opens today in Toronto’s Union Station. The fast food chain also plans to open a second Toronto location in the Exchange Tower at First Canadian Place in January.
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You won’t find a Big Mac or a cheeseburger at Canadian McCafes, but you will be able to get freshly baked McMuffins all day long.
McCafes will also offer McDonald’s line of specialty coffees, fruit smoothies, and the iconic Egg McMuffin breakfast sandwich.
For now, two McCafe outlets are a pilot project to determine whether the model should be expanded across the country, according to McDonald’s Canada CEO John Betts.
“We’re putting the café in McCafé and making the brand a destination in its own right,” said Betts.
“The new standalone McCafé locations allow us to build on our strong coffee credentials and create even stronger connections with our brand by offering our guests the more complete café menu they’ve been asking us for.”
Other offerings include: Freshly prepared sandwiches, like the Classic Grilled Cheese on stoneground multi-grain bread and signature Apple & Brie Croissant with honey. An assortment of ready-made artisan sandwiches and salads like the Quinoa Edamame Mandarin Salad or the Kale and Brussel Sprouts Salad with Mixed Veggies. The McCafé Affogato made with Oreo cookie crumbs, soft serve and a shot of espresso.