McDonald’s launches new bold packaging as fast-food war heats up

McDonald's new packaging
McDonald's rolls out new packaging

McDonald’s is rolling out big changes to its fast-food packaging today and you’re not going to be able to ignore it. The new carry-out bags, soda cups, and sandwich boxes scream bold in every aspect of design.

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McDonald’s says the new look is simple, fresh and consistent with the company’s vision to be a modern and progressive burger company. One thing remains familiar, the Golden Arches, but in a super-large format.

McDonald's-bags

The new packaging rollout starts this month in the US will expand worldwide to 36,000-plus restaurants throughout 2016.