Cinnabon announces ‘Better Call Saul’ selfie contest

SaulSelfie (Facebook)

Last week the Chew Boom crew told you about the free coffee giveaway at Cinnabon on February 15, to celebrate the bakery’s partnership with the AMC hit series Better Call Saul. Today we have more news to tell you about and it could land you in Albuquerque, New Mexico, the hometown of Better Call Saul.


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Here’s the deal, Cinnabon is calling on Better Call Saul fans to snap their best #SaulSelfie by striking a pose with the life-sized Saul standee located at Cinnabon bakeries. Once you have the perfect selfie, post it to Twitter using the hashtag #SaulSelfie.

The lucky winner will be awarded a trip to the show’s hometown of Albuquerque, New Mexico, where they will attend an exclusive Better Call Saul event. The #SaulSelfie contest is open now until February 22 – so get your selfie on!

Don’t forget to check out the official Cinnabon selfie sweepstakes rules before entering. The contest is free, but you can only submit one entry per person and per Twitter account. So check out those rules.