Call it the Canadian potato chip invasion of 2016. Americans apparently fell in love with Ruffles All Dressed potato chips during their brief appearance in the U.S. last year.
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Ruffles All Dressed flavor last appeared on shelves across the U.S. in December, but that’s all about to change.
Well, they’re back and the good news is they’re here to stay.
Jeff Klein, vice president of marketing at Frito-Lay, said once Americans tasted the salty, sweet and savory chip sensation from the North, they couldn’t get enough.
And with the permanent return of Ruffles All Dressed also comes the official mascot of the salty, sweet and savory chip: Beavoosear.
The Beavoosear is Bringing All Dressed Back to America!
Your favorite sweet, salty, and savory Canadian chips are coming back to America! And with them comes another unforgettable Canadian combination: The Beavoosear!
Posted by Ruffles on Thursday, February 18, 2016
Ruffles All Dressed chips are now available nationwide in two sizes — a 2.6-oz. bag for a suggested retail price of $1.49 and a 8.5-oz bag for a suggested retail price of $4.29.