Starbucks is making changes to its loyalty program that will see customers earn two Stars for every dollar spent on coffee, food, drinks, merchandise and more.
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This April, My Starbucks Rewards officially becomes Starbucks Rewards, the coffeehouse announced Monday.
The changes could mean some customers will have to spend more money to earn free food and drinks. Under the current rewards program, customers earn redeemable points for every purchase made. Starting in April, the rewards program will be based on points for every dollar spent.
Here’s a chart that compares the current rewards program with the new rewards program:
Starbucks said the some things won’t be changing, like birthday drinks, free refills and access to order and pay ahead with your phone.
Keep an eye on social media for the reaction – it could get ugly.
A better change, to me, would be to remove requirements that $ must be *loaded* onto my gold card to earn stars. Hate that. @starbucksgold
— ThatWordChick (@ThatWordChick) February 22, 2016
@Starbucks This loyal customer is beyond angry – cut rewards for everyone averaging under $5.20 and claim it's a response to OUR requests?!
— lake county democrat (@lakecountydem) February 22, 2016