McDonald’s Australia has teamed up with Australian designer Emma Mulholland to create a range of ‘All Day Brekkiewear,’ to celebrate the Australian chain’s launch of All Day Breakfast, or ‘Brekkie’ as they call it.
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The limited edition range of Brekkiewear consists of a T-Shirt, a Button-Up Dress and Long Pants, with each item of clothing featuring iconic McMuffins and Hashbrowns.
“I create unique designs that celebrate what Australians love and pieces that are comfortable to wear, so the ideas started flowing as soon as Macca’s asked me to collaborate with them on this range,” Emma Mulholland said in a statement.
“I hope people enjoy the designs and jump online to buy their all day brekkiewear.”
T-Shirts sell for about $26 USD each, Long Pants $30 USD and the most expensive item, Button-Up Dresses, sell for $37 USD.
We've teamed up with @EmmaMulholland to launch All Day Brekkiewear. You could win some next week! #AllDayBrekkie pic.twitter.com/PXYpDj2p1p
— McDonald's Australia (@maccas) March 4, 2016
The day has come. #AllDayBrekkie is now at Macca’s – all over Australia. pic.twitter.com/8RFDNr0OdS
— McDonald's Australia (@maccas) March 3, 2016