Life if full of obstacles and it appears Whole Foods thought they’d clear at least one obstacle for their loyal customers: orange peels.
When Twitter user Nathalie Gordon @awlilnatty took to social media to post a photo of pre-peeled oranges, individually packaged in plastic containers, she had no idea that her tweet would make news.
Her Tweet – “If only nature would find a way to cover these oranges so we didn’t need to waste so much plastic on them.” – went viral with over 66,000 retweets and over 65,000 likes.
@awlilnatty Definitely our mistake. These have been pulled. We hear you, and we will leave them in their natural packaging: the peel.
— Whole Foods Market (@WholeFoods) March 3, 2016
Gordon was flabbergasted that her innocent tweet became news. “HOW IS MY TWEET NEWS? Mental. The world has gone mental. “
HOW IS MY TWEET NEWS? Mental. The world has gone mental. https://t.co/oxbjQMKtN5
— Nathalie Gordon (@awlilnatty) March 4, 2016
What followed was a Whole foods Twitter spanking.
@awlilnatty Fucking hell. That makes me unbelievably angry actually. Talk about necessarily contributing to plastic taking over the planet.
— Swiftie Be (@StephanieBe) March 3, 2016
— Conor Shanley (@ConorS) March 3, 2016
Recognizing that the issue was not going to simply fade away, Whole Foods responded with an apology on Twitter and pulled the product: “Definitely our mistake. These have been pulled. We hear you, and we will leave them in their natural packaging: the peel.”
— Indrajit Patil (@indra_mind) March 3, 2016
yeah i get why whole foods did the pre peeled oranges but at least make the packaging less harmful to the earth
— MaRIaH (@mariahdogizzle) March 4, 2016
— Janne Koski (@Vauveli) March 3, 2016
If only nature would find a way to cover these oranges so we didn't need to waste so much plastic on them. pic.twitter.com/00YECaHB4D
— Nathalie Gordon (@awlilnatty) March 3, 2016