Whole Foods gets a Twitter spanking over pre-peeled oranges

Pre-peeled oranges (Twitter)
Pre-peeled oranges (Twitter)

Life if full of obstacles and it appears Whole Foods thought they’d clear at least one obstacle for their loyal customers: orange peels.


Story continues below

When Twitter user Nathalie Gordon @awlilnatty took to social media to post a photo of pre-peeled oranges, individually packaged in plastic containers, she had no idea that her tweet would make news.

Her Tweet – “If only nature would find a way to cover these oranges so we didn’t need to waste so much plastic on them.” – went viral with over 66,000 retweets and over 65,000 likes.

Gordon was flabbergasted that her innocent tweet became news. “HOW IS MY TWEET NEWS? Mental. The world has gone mental. “

What followed was a Whole foods Twitter spanking.

Recognizing that the issue was not going to simply fade away, Whole Foods responded with an apology on Twitter and pulled the product: “Definitely our mistake. These have been pulled. We hear you, and we will leave them in their natural packaging: the peel.”