General Mills Canada has removed the iconic Buzz Bee mascot from all new boxes of Honey Nut Cheerios and it’s creating quite the buzz in Canada.
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But Buzz’s departure is only temporary – it’s part of an imaginative campaign to raise awareness about plummeting honey bee populations around the world. Buzz is replaced by a white outlined silhouette of the figure on all new Honey Nut Cheerios distributed in Canada as part of the “Bring Back the Bees” promotion.
The ad campaign also features a video to help raise awareness of the serious problem.
Bees are disappearing by the millions and honey isn’t the only thing we’re in danger of losing. Bees are responsible for 1 in 3 bites of food we eat.
Join us in our mission to bring back the bees and help us reach our goal of giving away 35 million wildflower seeds – one for every Canadian. Visit BringBacktheBees.ca to get your free seeds and share this video with #BringBackTheBees to help spread the message.
A special thanks to Choir! Choir! Choir! for their music, as well as to the following organizations and individuals for helping the animals featured in the video: