General Mills Canada has removed the iconic Buzz Bee mascot from all new boxes of Honey Nut Cheerios and it’s creating quite the buzz in Canada.
But Buzz’s departure is only temporary – it’s part of an imaginative campaign to raise awareness about plummeting honey bee populations around the world. Buzz is replaced by a white outlined silhouette of the figure on all new Honey Nut Cheerios distributed in Canada as part of the “Bring Back the Bees” promotion.
The ad campaign also features a video to help raise awareness of the serious problem.
Bees are disappearing by the millions and honey isn’t the only thing we’re in danger of losing. Bees are responsible for 1 in 3 bites of food we eat.
Join us in our mission to bring back the bees and help us reach our goal of giving away 35 million wildflower seeds – one for every Canadian. Visit BringBacktheBees.ca to get your free seeds and share this video with #BringBackTheBees to help spread the message.
A special thanks to Choir! Choir! Choir! for their music, as well as to the following organizations and individuals for helping the animals featured in the video: