Taco Bell is granting fans’ wishes by bringing back a couple of menu items that have been absent from the menu for over three years. The new Fan Favorites promotion kicks off next month.
Starting on April 21, both the Beefy Crunch Burrito and Cheesy Double Beef Burrito will be available for $1 each at Taco Bell locations nationwide. The two Fan Favorites return to Taco Bell after a three-year absence and a nearly twice as long campaign from impassioned fans like the “Beefy Crunch Movement” to bring them back.
“The fact that we have a brand that inspires its fans to create movements around their favorite products is something we value more than anything,” said Marisa Thalberg, Chief Marketing Officer for Taco Bell Corp.
“Our fans always have a ‘seat at our table’… and in this case, we wanted to honor their fandom for the Beefy Crunch and Cheesy Double Beef Burritos by giving them a piece of the menu. They deserve the credit for bringing them back – and our little thank you in return is bringing these favorites back for only a dollar.”