Wendy’s just announced that the burger chain is adding a new item to the restaurant’s popular 4 for $4 Meal: the Crispy Chicken BLT.
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Last fall when Wendy’s first introduced the 4 for $4 Meal, the deal was limited to a Jr. Bacon Cheeseburger (JBC), 4-piece nuggets, fries and a drink. Fans can now choose between the Jr. Bacon Cheeseburger and the Crispy Chicken BLT. It’s a deal that Wendy’s hopes will appeal to both burger and chicken fans alike.
Wendy’s revealed the news on YouTube this morning with the launch of a robust advertising campaign for the updated 4 for $4 meal. It’s probably no coincidence that the new campaign launched on the fourth day of the fourth month.
Wendy’s Crispy Chicken BLT is made with an all-white meat crispy chicken patty topped with two strips of freshly cooked Applewood Smoked Bacon, a slice of American cheese, mayo, a leaf of lettuce and a slice of tomato.
The Jr. Bacon Cheeseburger is made with a fresh beef patty that’s topped with thick-cut Applewood Smoked Bacon, fresh, hand-leafed lettuce, and a slice of tomato and American cheese.
The company continues to promote the 4 for $4 Meal as only being available for a limited time, but as of April 2016, the limited time deal turns 6-months old. With the addition of the Crispy Chicken BLT, it’s probably fair to assume that the deal will not be disappearing from the menu anytime soon.
You can check out the 4 for $4 themed videos Wendy’s released below. Wendy’s also launched 444 news, a news-like commercial content website to promote the 4 for $4 menu.
Last week, on April Fools’ Day, Wendy’s posted a teaser on social media about very big news arriving on April 4.
We have some very big news for you, arriving on 4/4! pic.twitter.com/q8odSGEmwo
— Wendy's (@Wendys) April 1, 2016