Heinz is turning up the heat this grilling season with the launch of five new BBQ sauces, created in partnership with five of America’s top pitmasters.
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For the new sauces, Heinz worked with five pitmaster partners to create locally-inspired sauces with distinct regional flavors.
The new flavors include Kansas City Sweet & Smoky, Memphis Sweet & Spicy, Texas Bold & Spicy, Carolina Tangy Vinegar, and Heinz Classic Sweet & Thick.
Heinz is also launching a new ad campaign featuring pitmaster partners Joe and Mike Pearce, Dan Brown, Robert Sierra, and Sam Jones. You can check out the blooper-style TV commercial created to promote the new sauces below. :
All of the new BBQ sauces come in Heinz’s upside-down squeezable bottle and are available at major retailers nationwide in 20 ounce bottles with a suggested retail price of $2.49.
Heinz is also offering a “Pitmaster Collection” Sampler 4-Pack that features 11 ounce sampler bottles of the Kansas City, Memphis, Texas and Carolina sauces.
Here’s a more detailed look at the new Heinz BBQ Sauces:
Kansas City Style Sweet & Smoky BBQ Sauce: Rooted in generations of barbeque tradition, great Kansas City style barbeque is a perfect balance of thick, sweet and tangy. Heinz teamed up with Kansas City natives and award-winning Pitmasters, Joe and Mike Pearce, to craft a Kansas City style sauce that is a mouthwatering blend of that sweet and smoky deliciousness that the region is known for.
Memphis Style Sweet & Spicy BBQ Sauce: From the birthplace of Rock ‘n Roll, the tradition of Memphis barbeque is rich and sweet with a pop of spice. To create a truly great Memphis style barbeque sauce, Heinz teamed up with Dan Brown of Memphis’ own Leonard’s PIT Barbeque — a barbeque institution since 1922. With sweet brown sugar and the flavors of the region’s traditional dry rubs, this is a sweet and spicy sauce that’s sure to be a favorite.
Texas Style Bold & Spicy BBQ Sauce: In Texas, there’s nothing shy about barbeque, and a great Texas style sauce means bold flavors and big personality. That’s why Heinz teamed up with Robert Sierra, Pitmaster of the Texas State Grand Champion S&S Pit Crew competition BBQ team from San Marcos, Texas. This sauce captures the very best of Texas barbeque — combining spices like cumin and chili powder for a sauce that’s bold and flavorful with just the right kick.
Carolina Vinegar Style Tangy BBQ Sauce: Real Carolina barbeque is all about the deep-rooted traditions of whole-hog barbeque slow cooked over wood coals. Heinz teamed up with third-generation pitmaster Sam Jones, of the legendary Skylight Inn BBQ in Ayden, North Carolina to craft a true Carolina style sauce that blends the distinctive tang of apple cider with the just right bit of sweet and spice to make it the perfect addition to your favorite pulled pork.
Classic Sweet & Thick BBQ Sauce: The traditions of barbeque in America run deep – and a great sauce can make all the difference. That’s why the Heinz Barbeque team has traveled the country and done our homework with some of the nation’s top Pitmasters to bring you a sauce that captures the real flavors of American barbeque. This sauce is a true classic -sweet, thick, deliciously balanced, 100% natural, and sure to please!