Just when you thought your bowl of cereal couldn’t get any better, along comes gluten-free Pumpkin Spice Cheerios.
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That’s right – General Mills is riding the pumpkin spice flavor wave with the introduction of the new limited edition flavor later this year – sometime around Labor Day.
General Mills is counting on pumpkin spice and other innovations to help reverse five years of declining sales, according to Bloomberg.
You’ll have to wait until the fall for a bowl of Pumpkin Spice Cheerios, but General Mills just rolled out new Strawberry Cheerios to hold you over.
For a short (and sweet) time only, Strawberry Cheerios are now available! ? *spoon cheers* pic.twitter.com/xB7UCyXTpr
— Cheerios (@cheerios) April 20, 2016
Images: General Mills