If you’re going to test fresh beef somewhere, Texas is probably a good place to experiment. That’s exactly what McDonald’s is doing in the Dallas area, according to the LA Times.
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According to the report, McDonald’s has replaced “flash frozen” beef patties with fresh beef patties at 14 restaurants in the Dallas area.
Testing at the current time is limited to the chain’s quarter pounder line of burgers, but Lisa McComb, a spokesperson for McDonald’s, said it was “premature” to draw any conclusions from this test.
According to CNN, the limited test of fresh beef is being used on the quarter pounder, including the quarter pounder with cheese, the double quarter pounder with cheese, the bacon clubhouse and the homestyle burger, a menu item that is only available in the Dallas-Fort Worth area.
Interestingly, the test has been running since last November, without any advertising or publicity.
At this point it’s too early to tell whether fresh beef product will be rolled out nationwide as a permanent ingredient, or expanded to more restaurants, according to McComb.