Starbucks and Anheuser-Busch have entered into a partnership that will see the two brands work together to produce, bottle, distribute and market the first Teavana Ready-to-Drink (RTD) tea in the U.S.
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As part of the partnership, “Starbucks will contribute Teavana’s tea expertise, industry-leading retail activation, and consumer engagement capabilities, and Anheuser-Busch will lead production, bottling and distribution to retailers nationwide in partnership with its long-standing and well-established network of wholesalers,” Starbucks and Anheuser-Busch said in a joint statement Thursday.
Starbucks and Anheuser-Busch plan to introduce new Teavana RTD non-alcohol premium tea beverages across U.S. sometime in the first half of 2017.