Domino’s India is taking the classic pizza to new heights with the launch of the chain’s new BurgerPizza.
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The new BurgerPizza hybrid looks like a burger, but according to promotional material, tastes like a pizza.
Available in two vegetarian and two non-vegetarian varieties, the BurgerPizza starts at Rs 89, plus tax – which works out to about $1.33 USD, according to a post on Domino’s India official Facebook page.
Introducing #BurgerPizza Looks like a Burger, with the goodness of Pizza!
Posted by Domino's Pizza India on Wednesday, July 13, 2016
“The BurgerPizza is different from conventional Burgers in many ways. Instead of using fried ingredients, the BurgerPizza has oven-baked ingredients,” S. Murugan Narayanaswamy, senior VP of marketing for Domino’s Pizza India, said in a statement.
“It is made with generous fillings of herbs and vegetables, tomato sauce, mozzarella cheese and soft buns, all oven baked together to perfection, adding a touch of Pizza Goodness. It is this Pizza Goodness that will be at the core of our marketing strategy. We aim to address the desire for a burger through a new kind of pizza, the BurgerPizza.”
Image – Domino’s India