Domino’s India is taking the classic pizza to new heights with the launch of the chain’s new BurgerPizza.
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The new BurgerPizza hybrid looks like a burger, but according to promotional material, tastes like a pizza.
Available in two vegetarian and two non-vegetarian varieties, the BurgerPizza starts at Rs 89, plus tax – which works out to about $1.33 USD, according to a post on Domino’s India official Facebook page.
Introducing #BurgerPizza Looks like a Burger, with the goodness of Pizza!
“The BurgerPizza is different from conventional Burgers in many ways. Instead of using fried ingredients, the BurgerPizza has oven-baked ingredients,” S. Murugan Narayanaswamy, senior VP of marketing for Domino’s Pizza India, said in a statement.
“It is made with generous fillings of herbs and vegetables, tomato sauce, mozzarella cheese and soft buns, all oven baked together to perfection, adding a touch of Pizza Goodness. It is this Pizza Goodness that will be at the core of our marketing strategy. We aim to address the desire for a burger through a new kind of pizza, the BurgerPizza.”
Image – Domino’s India