On July 18, Jack in The Box will officially launch its Brewhouse Bacon Burger, the chain’s new pub-style inspired burger.
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The PR firm representing Jack in The Box held a special Brewhouse Bacon Burger invite-only preview event this week in Los Angeles to give food bloggers a first look – and bite of the new product.
The invite-only event represents a move away from the traditional new product press release, to a more organic word-of-mouth form of marketing intended to make a new product go viral via social media platforms like YouTube, Twitter and Facebook.
Inside Jack’s Brewhouse Bacon Burger
Jack’s new Brewhouse Bacon Burger starts with the chain’s signature beef patty, topped with grilled onions, hickory-smoked bacon, Porter Ale cheese sauce, fresh-sliced tomatoes, lettuce and a creamy pub sauce all sandwiched between a sesame and poppy seed-topped toasted artisan potato bun.
#JacksBrewhouseBurger is coming.https://t.co/kcTHGK3bGZ
— Jack Box (@JackBox) July 15, 2016
Nutritional Information – Jack in The Box Brewhouse Bacon Burger
- Calories: 804.81
- Fat: 57.08 (Saturated – 16.99)
- Protein: 34.07
- Sodium: 1275.25 milligrams
- Sugar: 5.66 grams (Carbs – 41.01)
An Elaborate Invite-Only Marketing Event
Peep THIS Out! received an invite to the elaborate Brewhouse Bacon Burger marketing event in the lead-up to the burger’s official debut on July 18, and you can check out his preview of the new burger in the video below.
Image – Jack in The Box