Bazooka Candy Brands has teamed up with 20th Century Fox for the upcoming animated feature Ice Age: Collision Course, the company announced Wednesday.
Story continues below
The partnership includes limited edition Ice Age: Collision Course-themed packaging across some of Bazooka Candy’s most popular product lines, including Ring Pop, Baby Bottle Pop, Jumbo Push Pop, Juicy Drop Pop and Ring Pop Gummies.
“Twentieth Century Fox is excited to once again be partnering with Bazooka Candy Brands for our iconic Ice Age movies,” said Zachary Eller, SVP, marketing partnerships, Twentieth Century Fox, in a prepared statement.
Branded merchandisers featuring Manny, Sid, Scrat and the rest of the herd will be available at retailers nationwide.
Bazooka last partnered with Fox around the animated feature Ice Age: Continental Drift.
“We are thrilled about the launch of Ice Age: Collision Course and to partner with Twentieth Century Fox once again,” said Nicole Rivera, marketing director, North America Confections.
“The fun and family-friendly nature of the characters in the franchise is a natural fit for Bazooka Candy Brands,” added Rivera.
In addition to the themed-packaging, the marketing-campaign also features the online Candy Collision game, which is available exclusively at CandyMania.com. The multi-level game features backdrops from various scenes in the film as well as four Ice Age playable hero characters: Manny, Sid, Buck and Shangri Llama.
Players will be able to choose from their five favorite Bazooka Candy Brands’ products to help save the earth. A bonus level featuring the acorn-obsessed Scrat, will be unlocked once the game receives 1 million plays.
Ice Age: Collision Course, hits theaters on July 22nd.
Image – Bazooka