Impossible Burger to debut at Momofuku Nishi in New York

It looks, smells, sizzles, and tastes like beef, but it isn’t beef. It’s actually a plant-based food that could easily fool even the most sophisticated beef connoisseur. Veggie burgers have been around for years, but nothing like the Impossible Burger.

The Impossible Burger’s secret? A molecule called “heme,” that gives real meat all the characteristics we associate with beef. The Impossible Burger, by Impossible Foods is made with a plant-based heme protein, which gives the burger its meaty taste.

Chef David Chang will be introducing the Impossible Burger at Momofuku Nishi in Manhattan on Wednesday, July 27.

“I was genuinely blown away when I tasted the burger. The Impossible Foods team has discovered how to re-engineer what makes beef taste like beef,” Chang said in a statement.

“We’re always looking to support people who are making the best products in the best ways possible and to me, the Impossible Burger is one more example. First and foremost, we think this makes a delicious burger,” added Chang.

Momofuku will be serving a limited number of Impossible Burgers during lunch, brunch and dinner service starting Wednesday.

The ‘Nishi Style Impossible Burger’ comes dressed with romaine, beefsteak tomato, pickles and special sauce, all served on a Martin’s potato roll with shoestring fries. Want cheese with that? Just ask.

If you’re in the area, you can try one for yourself. The Impossible Burger will set you back about $12.