Shark Tank – Atlantic Candy Company’s Jared Whetstone Seeks Sweet Deal

Shark Tank - Atlantic Candy Company Seeks Sweet Deal
Shark Tank - Atlantic Candy Company Seeks Sweet Deal

The week on Shark Tank, third-generation chocolatier Jared Whetstone of St. Augustine, Florida, hopes to convince at least one Shark to bite into his family business that makes chocolate candy with a toy inside.


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The Atlantic Candy Company dates back to the 1980s, when it was called the Whetstone Candy Company. It quickly became a leading contract manufacturer for Hershey, Mauna-Loa, Nestle, and M&M Mars.

Today, the company creates niche products on an industrial scale, including their newest product, the Toy Box.  The Toy Box is basically a chocolate novelty item in the form of a hollow milk chocolate ball with a prize inside. Toy Box utilizes patented Safe-Capsule technology that makes it safe for kids of all ages, according to the company.

Atlantic Candy Company Toy Box
Atlantic Candy Company Toy Box

Feeding The Sharks

Jared is in the tank with five hungry Sharks: Mark Cuban, Daymond John, Kevin O’Leary, Lori Greiner, and Robert Herjavec.

The Ask

Jared offered 10 percent of his company in exchange for an investment of $1,000,000.

  • Sales in 2015 – $2.5 million
  • Sales projected for 2016 – $3.3 million

Did the Sharks Bite?

No. The Sharks sniffed, but ultimately decided not to invest due to the fact that the patent on the unique capsule design runs out in less than 2 years. The Safe-Capsule technology basically makes the product legal to sell in the US. In less than two years, Atlantic Candy Company’s competition will be able to utilize the design.

A Closer Look

Earlier this year in June, Jared ordered these branded Tees for the Atlantic Candy Company.

Episode 803 of Shark Tank airs Friday, October 14, 2016 on ABC at 9 p.m., 8 p.m Central.

Images – ABC, Atlantic Chocolate Company

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