Lay’s ‘Do Us A Flavor’ Is Back For 2017 With $1 Million Prize

Lay’s ‘Do Us A Flavor’ Is Back For 2017 With $1 Million Award
Lay’s ‘Do Us A Flavor’ Is Back For 2017 With $1 Million Prize

Lay’s invites fans to get their flavor on with the return of “Do Us a Flavor,” – the iconic flavor competition where fans like you and I get to pitch our favorite new Lay’s potato chip flavor for a chance to win a cool $1 million. Or as I like to call it, mad money for dip.


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To kick things off for 2017, Lay’s teamed up with TV personality and multiplatinum recording artist Nick Lachey and his brother Drew for a one-night-only event in New York City where the brothers held a “pitch-off” – bringing flavors to life on stage through song and dance to inspire submissions.

Now that your inspired (as if the $1 million wasn’t enough) here’s what you need to know for a chance to score a cool $1 million and flavorful bragging rights for the next year.

Make Your Flavor Pitch

From now through March 19, 2017, Lay’s is inviting fans to “pitch” their flavor ideas through video, photo or a written inspiration at Your submission should include the flavor name, up to three ingredients, and if you have a bag customization idea, you can include that as well, but it’s not required.

As with previous years of the competition, the judges will narrow down the semifinalists to three finalist flavors that will be fully developed and brought to market this summer. From that point, it will be up to Lay’s fans to vote on their favorite flavor that they feel is worthy of the $1 million prize. The winning flavor will be revealed later this fall.

Here’s how the prize money will break down: Semi-finalists will receive $10,000 each, and the two runner-up finalists will each win $50,000 in prize money. The grand prize winner will take home a cool $1 million.

Image – Lay’s