Starbucks Debuts Voice Ordering VIA iOS APP, Amazon Alexa Platform

Starbucks Debuts Voice Ordering VIA iOS APP, Amazon Alexa Platform
Starbucks Debuts Voice Ordering VIA iOS APP, Amazon Alexa Platform

Starbucks takes online ordering to a whole new level with the launch of voice ordering capabilities within the Starbucks mobile iOS app and Amazon’s Alexa platform.

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The new feature piggybacks on the brand’s Mobile Order & Pay app which allows fans to order and pay for their items before arriving at their store.

As part of the initial rollout, select fans can now order coffee “on demand” via My Starbucks barista which is integrated seamlessly into the Starbucks mobile app for iOS. Additionally, Starbucks is also launching a Starbucks Reorder Skill on the Amazon Alexa platform. Both features allow fans to order from Starbucks simply by using their voice.

The integration of the feature within the mobile app allows fans to order and pay for their food and beverage items simply by using their voice. The messaging interface allows customers to speak or text just as if they were talking to a barista in-store, including modifying their favorite beverage to meet their own personal preferences.

Starbucks will beta test My Starbucks barista with 1000 fans nationwide with plans for a continued phased rollout through summer 2017. Starbucks also plans to launch an Android version later this year.

The Starbucks Reorder Skill for Amazon’s Alexa platform leverages Starbucks Mobile Order & Pay technology, allowing fans to order their “usual” Starbucks food and beverage items as they move throughout their day. Fans simply need to say “Alexa, order my Starbucks,” giving them the ability to order their usual items from their store wherever they have an Alexa device.

Image – Starbucks