Hostess looks to expand its presence in the in-store bakery category with the launce of the Hostess Bake Shop. The launch is part of the brand’s new growth strategy following the acquisition of in-store bakery company Superior Cake Products in 2016.
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As part of the launch, Hostess is introducing three new premium bakery offerings, including Decorated Twinkies, Triple Fudge Ding Dongs and Cupcake Cookies. Inspired by the iconic Hostess snack cakes of the same name, the new treats borrow from fancy chocolate-dipped confections sold at specialty candy stores and fudge shops, as well as trending recipes found on Pinterest.
You can find new Hostess Bake Shop items in grocery, club and convenience stores nationwide in the coming weeks.
Image – Hostess