KFC has recruited Rob Lowe to launch the new Zinger spicy chicken sandwich. The actor, writer and producer has been enlisted as the newest celebrity Colonel to play the brand’s iconic founder, Colonel Harland Sanders.
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Beginning April 23, Lowe will be featured in an advertising campaign centered on launching the Zinger chicken sandwich into space later this summer. KFC says more details on the space launch will be revealed later this spring.
Premiering in the US on April 24, 2017, the Zinger features a 100 percent white meat breast filet, hand-breaded and fried to a golden brown, and served with lettuce and Colonel’s mayonnaise on a toasted sesame seed bun.
The Zinger will be available on its own for a suggested retail price of $3.99, or as part of a $5 Fill Up meal, which includes a Zinger sandwich, wedges, a medium drink and a chocolate chip cookie.
Image – KFC