As it turns out, the Oreo flavor rumors circulating earlier this year were true, and today we can confirm that Firework Oreo Cookies are the newest limited edition Oreo cookie creation.
Nabisco’s new limited-edition Oreo cookie features a popping candy creme center sandwiched between a pair of standard Oreo wafers.
Oreo Cookie Creation Contest
In addition to the new flavor, the company had even more news. For the first-time ever, fans will be given the opportunity to submit their ideas for the next Oreo creation, for a chance to win $500,000.
Fans who share their flavor creation ideas using the hashtags #MyOreoCreation and #Contest will be entered for a chance to be one of three finalists to win $25,000 each. Much like Lay’s Do Us a Flavor campaign, the finalists’ flavors will be made available nationwide, where fans will vote for their favorite creation.
The three winning flavors will be available at select retailers in May 2018, with the Grand Prize Winner chosen via fan vote in July 2018. The overall winner will walk away with a cool $500,000.
Here’s what you need to know to enter:
Fans in the US can submit one unique submission per person per day on Instagram or Twitter by uploading a photo, video or just copy and including the hashtags #MyOreoCreation #Contest.
The three finalists will be chosen using the following criteria:
- Taste Appeal (40%) – be delicious and/or evoke a feeling of joy/deliciousness.
- Creativity (30%) – be a smart/creative design and have a relevant theme to inspire a 2018 Oreo creation.
- Originality (30%) – be unique and evoke a taste, feeling or remind you of an experience that would inspire an Oreo cookie creation.
In the event of a tie, the submission with the highest “Taste Appeal” score will be deemed a finalist. Fans can enter between now and July 14, 2017.
Image – Nabisco