Mountain Dew (Mtn Dew) is teaming up with Dale Earnhardt Jr. for his final race season to celebrate America, and the launch of the brand’s newest drink: DEW-S-A.
New DEW-S-A. was created from a combination of three existing fan favorite Mountain Dew flavors: Code Red, White Out, and Voltage.
For the launch, Junior introduces new DEW-S-A to America as a pitchman in a comedic take on a late-night TV infomercial, with a fully functioning toll-free number where fans can order the product, while supplies last.
In addition to the infomercial, coming up this weekend at Kansas Speedway on May 13, there will be a two-minute, in-show feature, a 30-second TV commercial and a special Mtn Dew DEW-S-A paintout on Earnhardt’s No. 88 Chevrolet SS.
You’ll also find special Red, white and blue in-store displays popping up at retailers across the country featuring the same bold star-spangled graphics promoting the newest Dew.
Mtn Dew DEW-S-A is available now through August, 2017 at retailers nationwide in both 20-oz bottles and 12-packs of 12 oz. cans, with 100 calories per 12 ounces.
Image – PepsiCo/Mountain Dew