Paqui Chips somehow finds a way to turn up the heat on world’s hottest tortilla chip as it brings back the buzzworthy Carolina Reaper Madness.
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The brand says this year’s batch of Carolina Reaper Peppers is 25 percent hotter than last year’s, resulting in the hottest ever Carolina Reaper Madness chip.
Fans interested in trying the Carolina Reaper Madness chip and taking the #OneChipChallenge can find the chips (which are sold one at a time in a coffin-shaped box) at Paqui.com for $4.99 each (plus shipping), while supplies last.
First introduced in 2016, Carolina Reaper Madness chip sold out online in less than 30 minutes.
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Additionally, Paqui also partnerd with Pro Bowl tight ends Travis Kelce and Greg Olsen, to take the #OneChipChallenge.
After taking on the challenge, Travis Kelce said “The #OneChipChallenge was so intense, it was like eating lava and then just holding on for dear life until the fire faded. Trust me, this chip will show you how tough you really are.”
Greg Olsen, having also taken the challenge, noted “I can’t believe I let Travis Kelce talk me into taking the Paqui #OneChipChallenge, but I couldn’t say no to a little competition. It was like swallowing pure lava; I felt like the dragons from Game of Thrones. Everyone should try this, just make sure to have plenty of milk close by.”
Paqui is also inviting fans to take the #OneChipChallenge for a chance to win one of 3 grand prizes of a lifetime supply of Paqui chips and a custom “Paqui warrior” neon sign.
All you have to do for a chance to win is take the #OneChipChallenge and post your reactions to social media using the hashtags #OneChipChallenge and #sweeps and tag don’t forget to tage @PaquiChips.
Image – Paqui Chips