Chocolate is nowhere to be found as the Hershey Company unveils the new Hershey’s Gold bar – only the fourth flavor in the history of the brand.
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Hershey’s Gold Caramelized Creme with Peanuts and Pretzels bars feature a caramelized creme paired with salty peanut and pretzel bits – offering a sweet buttery taste, and a creamy and crunchy finish.
The new bar represents the fourth flavor in the brand’s history and the first new flavor in more two decades.
Hershey’s flavor history began in 1900 with the launch of its iconic milk chocolate bar, followed by Hershey’s Special Dark chocolate in 1939 and Hershey’s Cookies ‘n Creme in 1995.
Look for Hershey’s Gold to start rolling out at retailers nationwide starting on December 1, 2017, in standard 1.4-oz bar sizes for a suggested retail price of 99 cents each, and a larger, 2.5 oz. King-size bar for $1.69.
For those of you that just can’t wait, you can find Hershey’s Gold now at select Hershey’s Chocolate World locations in Las Vegas, Nevada and Hershey, Pennsylvania.
The “Gold” bar ties in with the brand’s official sponsorship of Team USA in the PyongChang 2018 Olympic Winter Games.
Images – Hershey Company