PepsiCo denied on Tuesday that it was developing a line of Doritos specifically for woman.
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The so called “Lady Doritos” trended on social media after PepsiCo’s CEO, Indra Nooyi, appeared on a Freakonomics podcast where she said unlike men, woman don’t like to crunch too loudly and don’t lick their fingers.
“Women would love to do the same, but they don’t. They don’t like to crunch too loudly in public. And they don’t lick their fingers generously and they don’t like to pour the little broken pieces and the flavor into their mouth,” Nooyi said during the Freakonomics podcast.
Freakonomics: So is there a male and female version of chips that you’re playing with, or no?
NOOYI: It’s not a male and female as much as “are there snacks for women that can be designed and packaged differently?” And yes, we are looking at it, and we’re getting ready to launch a bunch of them soon. For women, low-crunch, the full taste profile, not have so much of the flavor stick on the fingers, and how can you put it in a purse?
On Tuesday, PepsiCo issued a statement denying the company was developing female-specific Doritos, saying the interpretation of Nooyi’s comments to mean female-specific Doritos were in the works was “inaccurate.”