Chili’s looks to shake-up the loyalty program landscape with the launch of its newly revamped My Chili’s Rewards program that offers members their choice of one free select menu item with every visit.
Starting today, Monday, March 19, 2018 My Chili’s Rewards members will get their choice of chips and salsa or any non-alcoholic beverage with every visit to Chili’s.
Chili’s says it came up with the idea to update their loyalty program after listening to feedback from core fans, who lamented complicated loyalty programs.
The chain successfully tested the novel idea at select locations last summer, where they found 50 percent of My Chili’s Rewards members opted for free chips and salsa, while the other 50 percent choose a non-alcoholic beverage.
It stands to reason that you’re going to have to make a purchase to take advantage of the free offer, but this new loyalty program concept could prove to be a game changer for the chain, or not.
Image – Chili’s