Starbucks is putting itself on a specialty drinks diet by cutting back on trendy limited-time drink releases like the Unicorn Frappuccino and Crystal Ball Frappuccino by about a third.
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During an earnings call last week, Grub Street reports the company informed investors that it will “cut the number of limited-time drinks by a whopping 30 percent.”
The reduction is part of the brand’s larger plan to address concerns over lagging sales growth and to lure fans back into stores.
Starbucks plans to focus on its lineup of other beverages, including cold brews and teas as well as expanding its food menu to more markets through the end of 2018.
Image – Starbucks