Shake Shack is showing its support for the LGBTQ community with the launch of the new Pride Shake – available exclusively on the Shack App for the month of June 2018.
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The Price Shake features a strawberry base shake blended with Shack-made lemonade, topped with whipped cream and rainbow sprinkles.
Additionally, the chain is celebrating with Pride Month merch – a limited-edition Pride capsule collection, featuring a Shake Shack X Pintrill pin, tee, tote and beach towel – with 100 percent of proceeds benefiting The Trevor Project.
The brand is also donating $1 from the sale of every shake to The Trevor Project.
We're proud to stand with the LGBTQ+ community! This month, we're servin' up an appsclusive Pride Shake (strawberry shake blended with lemonade + whipped cream + ?sprinkles). $1 from every shake will benefit @TrevorProject! Sip + shop our Pride swag here: https://t.co/2nC75G60kY pic.twitter.com/saIBUa4MAw
— SHAKE SHACK (@shakeshack) June 1, 2018
Image – Shake Shack