Lay’s looks to America for inspiration as it unveils eight new regionally inspired potato chip flavors as part of the brand’s new “Tastes of America” program.
Featuring distinctive tastes from across the country, each of the eight regional flavors will be available in their respective markets from July 30 until September 23, 2018.
The eight regionally inspired flavors are:
Deep Dish Pizza (Heartland & Mid-America): A taste of the iconic stuffed deep-dish pizza inspired by the famous Giordano’s pizza recipe.
Cajun Spice (Central Gulf): This Gulf Coast iconic flavor includes a mix of garlic, paprika, onion and oregano.
Chile Con Queso (Texoma, Mountain, SoCal): Inspired by a Southwest favorite, this flavor infuses the Tex-Mex taste of velvety cheddar queso with a dash of spice.
Chesapeake Bay Crab Spice (Mid-Atlantic): Inspired by crab shacks along the Atlantic, this flavor offers taste of the Bay with custom-blended spices.
Fried Pickles with Ranch (Midwest): Inspired by classic deep-fried pickles found at Midwest state fairs.
New England Lobster Roll (Northeast): Inspired by the lobster shacks of the Northeast, this flavor offers a taste of fresh lobster served on a buttery grilled roll.
Pimento Cheese (Southeast): A taste of creamy sharp cheddar with a hint of cayenne pepper.
Thai Sweet Chili (Pacific Northwest): Inspired by the food truck scene of the Pacific Northwest, this flavor features a blend of sweet chili sauce with a hint of heat.
If you want to get a taste of all eight new flavors, but you’re not up to a cross-country road trip, Lay’s will be offering a Variety Pack with the full collection on the Lay’s Tastes of America website starting July 30, 2018. If you don’t feel like waiting, you can preorder all the new flavors in individual 7.75-oz bags for $3.49 each. Preorders will be processed and shipped starting July 30, 2018.
Additionally, Lay’s is bringing back previously released regional favorites, including Wavy West Coast Truffle Fries in the West, Ketchup in the North East, and Wavy Fried Green Tomato in the Southeast.
Images – Lay’s