Butterfinger is supporting its new and improved Butterfinger candy bar recipe with the launch of a national “Better Butterfinger” campaign that includes a new TV spot, website and social creative.
Now with more “crispety, crunchety, peanut buttery goodness,” the new recipe sports carefully-selected U.S. grown peanuts and a rich chocolatey coating that delivers a “robust peanut flavor.”
Additionally, the improved recipe Butterfinger comes in new packaging that features a double-layer of higher-quality material to lock in freshness.
The “Better Butterfinger” can be found now on shelves at retailers nationwide.
Image – Butterfinger