Lay’s is literally turning up the volume on flavor with the introduction of three new chip flavors inspired by three different genres of music: Hip-Hop, Pop, and Rock.
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The three new chip flavors are part of the brand’s new “Turn Up The Flavor” promotion.
Here’s a rundown on the new flavors with their music pairings:
Flamin’ Hot Dill Pickle Remix: Spicy with the cool factor of hip-hop music.
Wavy Electric Lime & Sea Salt: A tangy and vibrant flavor profile that’s “energetic and upbeat” like pop music.
Kettle Cooked Classic Beer Cheese: Bold like classic rock music.
Look for each new flavor to start rolling out at retailers nationwide beginning Monday, March 4, 2019.
Lay’s Turn Up the Flavor with Bebe Rexha
Lay’s partnered with Grammy-nominated artist and singer-songwriter Bebe Rexha for the launch.
As part of the partnership, each bag features a special online code that you can enter here to unlock exclusive music from Bebe Rexha beginning March 4. Fans will be able to enjoy three remixed versions (hip-hop, pop, and rock) of the song “Right Here, Right Now” while munching along with flavor-matching chip varieties.
Image – Lay’s