Venturing somewhat outside of their comfort zone, the cracker gurus at Triscuit are launching a new snack that isn’t a cracker: Triscuit Wheatberry Clusters.
Story continues below
Wheatberry Clusters feature wheat berries in their original whole wheat kernel form that are roasted and clustered together with natural ingredients like nuts, seeds and dried fruit for a crunchy, bite-sized on-the-go snack.
As per Triscuit, “A wheat berry is a whole, unprocessed kernel of wheat that contains all three parts of the grain, including the bran, germ, and endosperm. It is whole grain wheat in its original form. Wheat berries are commonly ground up into flour, but they make for a tasty ingredient in our Clusters.”
The new plant-based fuel in snackable cluster form will initially debut in three flavors, Cranberries & Cashews, Cherries & Almonds and Pumpkin Seeds & Sweet Corn.
You can find the new snacks in the cracker aisle at retailers nationwide in 5-oz resalable pouches for a suggested price of $4.29.
Notably, Wheatberry Clusters represent the brand’s first and only product in its more than 100-year history that isn’t a cracker.
Image – Triscuit