M&M’S jumps on the Nutella bandwagon with the introduction of new M&M’S Hazelnut Spread Chocolate Candies.
Set to roll out nationwide in April 2019, M&M’S Hazelnut Spread Chocolate Candies feature a hazelnut spread center covered in milk chocolate and a coated is a classic M&M’S candy shell.
The new Nutella-inspired flavor will become a permanent addition to the M&M’S lineup as the second new soft center offering after M&M’S Caramel, which debuted back in 2017.
M&M’S Hazelnut Spread Chocolate Candies will start rolling out to retailers nationwide next month in 1.35-oz singles, 2.53-oz share size, and an 8.3-oz stand up pouch.
Early M&M’S Hazelnut Spread Taste
While M&M’S Hazelnut Spread Chocolate Candies will officially arrive in April, the brand is opening a one-day-only stand in the middle of New York City’s Grand Central Terminal’s Vanderbilt Hall on Saturday, March 30 from 10 a.m. to 7 p.m., where fans can take the stage to express their excitement in exchange for a bag of the new flavor before others can get their hands on it.
Additionally, M&M’s is extending the celebration across the country on Twitter. In order to participate, simply tag your passionate M&M’s Hazelnut Spread Twitter posts with the hashtags #gohazelnutty and #MMSfirsttaste for a chance to have an exclusive pack of the new flavor delivered directly to your door within hours.
Image – M&Ms