In a brief statement, the company said “Our customers said they love fresh beef,” and with “our new Quarter Pounder Deluxe and Quarter Pounder Bacon, we’ve introduced even more ways to enjoy the classic burger toppings they know and love, now on the fresh beef Quarter Pound patty.”
“Based on their feedback, we’ll move away from the Signature Crafted Recipes line on our national menu,” the company added.
The news comes fresh off the heels of the chain announcing it was paring down the number of items it offers after midnight.
McDonald’s initially released Signature Crafted Recipes two years ago in response to premium burgers offered at competitors like Shake Shack and Wendy’s.
Image – McDonald’s