After a successful test market in St. Louis, Burger King is expanding availability of its plant-based Impossible Whopper to three new US markets.
Advertisment
Story continues below
Starting Tuesday, May 14, the Impossible Whopper will make its debut at participating BK locations in Miami, FL, Columbus, GA and Montgomery, AL.
The Impossible Whopper features a flame-grilled patty made from plants topped with sliced tomatoes, onions, lettuce, mayonnaise, ketchup and pickles on a toasted sesame seed bun.
To celebrate the launch, the brand is rolling out a new Impossible Whopper Tour Bus that will pay a visit to each new market city with all sorts of games, music, and free swag in celebration of the plant-based burger’s debut.
The Impossible Whopper Tour Bus will be in Miami, FL from May 16 to May 18, before making its way to Columbus, GA from May 20 to May 21, and Montgomery, AL on May 22, 2019.
Last month, Burger King released a statement indicating the chain plans to launch the Impossible Whopper nationwide by the end of 2019,
Image – Burger King