McDonald’s announced this week that the company plans to give local operators the power to select items served as part of their All Day Breakfast menu.
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Describing the move as a “refresh,” the initiative is part of a broader approach to simplify operations and improve wait times at the local level.
While local operators will still have to offer some form of All Day Breakfast, they will have the ability to choose which menu items to feature after 10:30 a.m. based on local preferences.
“Menu changes will allow restaurants to offer the most popular items while also serving delicious food at the speed and convenience our customers expect,” the company said in a statement.
McDonald’s said the refresh would come “as early as July” and could be “finalized” by the end of the third quarter of 2019, as local operators determine what is best for them.
McDonald’s is emphasizing the fact that “10:30 a.m. is still not the end of breakfast at McDonald’s!”
The chain originally introduced All Day Breakfast back in 2015.
Image – McDonald’s