Nutter Butter Cookie is celebrating its 50th birthday with limited-edition packaging designs, a sweepstakes, sampling events and a line of limited-edition anniversary t-shirts.
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The unique packaging designs celebrate the brand’s 50-year history and nutty personality, with prints ranging from 60s tie-dye to today’s trendy emoji craze. You can find the limited-edition packs wherever Nutter Butter cookies are sold, while supplies last.
Additionally, Nutter Butter has teamed up with clothing brand Johnny Cupcakes to create a line of nutty limited-edition anniversary t-shirts. The apparel features pop culture references from the last 50 years and fans will have a chance to snag a t-shirt at two upcoming Nutter Butter birthday party consumer sampling events.
The first event takes place on June 12, 2019 (National Peanut Butter Cookie Day) ) at the 7-Eleven Flatiron store, located on 182 5th Ave, New York, NY, from 12:01 p.m. to 4:00 p.m. EST. The second will take place at the Johnny Cupcakes store, located on 279 Newbury St, in Boston, MA, on July 13, 2019 from 1:00 p.m. to 4:00 p.m. EST.
Both birthday party events will include meet and greets with Johnny himself, as he personally hands out the special edition Johnny Cupcakes x Nutter Butter T-shirts and Nutter Butter cookie samples. T-shirts and cookies will be available free of charge at the two celebrations, while supplies last. At 7-Eleven, Krispy Kreme Nutter Butter Cookie Twist Donuts and Nutter Butter Lattes will also be available for purchase.
Lastly, the brand is inviting fans to join in the birthday festivities by introducing the Nutter Butter Cookie’s 5 Nutty Decades Sweepstakes. Beginning June 12 through August 31, 2019, fans are being encouraged to show how they’re celebrating the brand’s birthday for the chance to win a trip to one of six VIP trips to places that defined the decades.
Winners will dance their way to New York City to revive 70s era disco or jet to the California zip code that defined the 90s. To enter, simply take a nutty photo with Nutter Butter cookies and upload it to nutterbutter.com. You can enter once per day throughout the span of the sweepstakes.
Image – Nutter Butter