Hershey’s is rebranding its Take5 candy bar to raise consumer awareness that the peanut butter used inside the bar is the same that’s used in Reese’s Peanut Butter Cups. Beginning in mid-summer 2019, the candy bar will officially be available as Reese’s Take5.
Beyond the rebranding exercise and new Reese’s-inspired packaging, the candy bar itself remains unchanged on the inside, with a combination of chocolate, caramel, peanuts, pretzels and Reese’s peanut butter. In fact, the Take5 has always been made with Reese’s peanut butter, going back to its debut in 2004. Now, Hershey’s wants to make sure you know about its iconic ingredient.
Reese’s Take5 bars will be available nationwide beginning mid-summer in both regular 1.5-oz sizes for a suggested price of 99-cents and a 2.25-oz king size version for a suggested price of $1.69. A snack size 11.25-oz bag will also be available for a suggested price of $4.29.
The rebranding comes after the Reese’s team asked fans to compare a black label Take5 bar and a Reese’s Take5 bar, then share what they really thought.
“The results were startling, gripping, and exactly what the Reese’s team thought would happen.”
As per Reese’s:
As fans tried both versions, participants lost their minds over the Reese’s Take5 bars—raving about how amazing the bar is, their fascination with the delectable peanut butter taste and how irresistible they found the five layered ingredients. Friends battled over which version they preferred, but nearly always swearing by the Reese’s version.
And then, after hitting them with the delicious taste of Take5 and Reese’s Take5 bars, they got hit with the truth: both bars are the exact same.
Image – Hershey’s/Reese’s