Arby’s is pushing back against trendy plant-based meat alternatives with an innovation of its own – the Marrot, a carrot made out of meat.
In a statement, Arby’s said it’s taking a hardline stance as the champion of meats by creating an entirely new food category: “Meat Vegetables,” or “Megetables.”
The Marrot is a meat-carrot made from a whole turkey breast that has been carved into the shape of a carrot, sous vide for an hour, then rolled in a special carrot marinade and a brûlée with maple syrup powder. It’s then oven-roasted for an additional hour and topped with with a fresh sprig of parsley to give it the full carrot effect.
For now, Arby’s says it is in the early stages of exploring the Megetables concept, and the Marrot will not initially be available on the Arby’s menu.
The Marrot is the brainchild of Neville Craw, Arby’s brand executive chef and his sous-chef Thomas Kippelen.
Image – Arby’s