Chester represents the first brand icon to portray KFC’s founder, Colonel Harland Sanders. Beginning June 30, Chester will take control of the KFC’s social channels and appear in TV ad spots to promote KFC’s newest limited-time offering: the Cheetos Sandwich.
The Cheetos Sandwich features a hand-breaded Extra Crispy chicken filet drizzled with a special Cheetos sauce, layered over Cheetos and mayo, on a toasted bun.
As part of the launch, KFC will also introduce the Cheetos Lovers Box meal, which includes the Cheetos Sandwich, Popcorn Nuggets drizzled in Cheetos sauce, mac and cheese, wedges and a medium drink. Prices and availability may vary by location.
Just take note that once launched, the Cheetos Sandwich will only be available until the end of July 2019.
Image – KFC